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GREENMAGAZINE

Laundry Detergent Sheets: innovation, convenience and reduced water content.

9 October 2026
Laundry detergent sheets represent one of the most innovative developments in the cleaning industry: lightweight, easy to use, with reduced packaging and a carefully designed formula that ensures effective cleaning…
SCOPRI

“Intimate Mousse: practical for travel and ideal for everyday use

11 September 2026
Easy Fresh No‑Rinse Intimate Mousse is a practical solution for moments when water is not available and you need quick, comfortable cleansing. Its foaming formula, enriched with soothing actives and…
SCOPRI

Shower box: why is it so difficult to clean?

4 September 2026
The shower box is one of the most sought‑after features in our bathrooms, yet it’s also the most difficult element to keep clean.Limescale, soap residue, streaks and water droplets quickly…
SCOPRI

WOWnature and the rebirth of the territory: our collaboration looking toward the future

3 September 2026
We have chosen to support two forest projects, ideally connecting the sea and the mountains through the growth of new forests. You can explore our commitment directly on their website:https://www.wownature.eu/greenatural/…
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Solid or liquid Soap? A choice that tells a story

2 July 2026
Soap has accompanied humanity for thousands of years: from the first mixtures of fats and ash used by the ancient Sumerians to the artisanal soap bars of the 19th century,…
SCOPRI

BERGAMOT: the ally that helps reduce cholesterol

17 June 2026
The bergamot fruit is rich in flavonoids, including hesperetin and naringenin, natural substances studied for their ability to help maintain normal cholesterol levels.
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Deep and natural cleaning with percarbonate and bicarbonate

11 June 2026
Do you want to get rid of unpleasant odours lingering in your laundry? Combine percarbonate and bicarbonate for an odour-fighting action that makes every wash even more effective.
SCOPRI

Bio-Fox Multi-Purpose Universal Cleaner: the new Greenatural product to clean, polish and degrease

11 June 2026
Cleaning household surfaces effectively, without having to use lots of different products, is an increasingly common need. That is why we created Bio-Fox Greenatural, the new multi-purpose universal cleaner designed…
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How much plastic we saved in 2025 thanks to the Bag‑in‑Box 🌿

6 May 2026
A year of more mindful choices, together In 2025 we took an important step toward a lighter way of consuming (literally — you’ll see why in a moment), more responsible,…
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The Summer Line gets a refresh: sunscreens and summer products with naturally derived ingredients

6 May 2026
The Summer Line gets a refresh with two products featuring renewed formulas and a new Sea and Hair Kit for an even more mindful summer routine.
SCOPRI

Transumansia 2026: the literary trek that changes the way you look at nature

30 April 2026
In the landscape of outdoor experiences that combine culture and nature, the Transumansia project continues to stand out as one of the most original formats in recent years. Created during…
SCOPRI

Greenatural and WOWnature: together for our territory

17 April 2026
Our collaboration with WOWnature, an organization dedicated to reforestation and forest conservation, has officially begun. We have planted our first trees in Lio Piccolo, in the Venice Lagoon, a suggestive…
SCOPRI

Eco-friendly spring cleaning: the guide to a healthy and sustainable home

8 April 2026
Spring cleaning is the perfect time to declutter, get rid of the unnecessary and bring new life to your living spaces. Doing it in an eco-friendly way, using natural products…
SCOPRI

Nourishing solid shampoo and conditioner: nature and care for your hair

27 March 2026
Discover nourishing solid shampoo and conditioner. Water-free and plastic-free, they protect and hydrate your hair while respecting the environment.
SCOPRI

Stop greenwashing: from 2026 consumers will be protected from fake sustainability claims

15 March 2026
Directive (EU) 2024/825, which entered into force on March 26, 2024, updates consumer protection rules to tackle unfair marketing practices related to sustainability, also known as greenwashing.
SCOPRI

From family to the environment: how Greenatural cosmetic Bag-In-Box products were born

13 March 2026
How did the cosmetic Bag-In-Box solutions for bulk use come about? Michele Franchetto, owner of Greenatural together with his wife Silvia, shares the story.
SCOPRI

--- Get a 10% discount during the break with code ESTATE26 --- 🗓️ Orders will ship starting August 17th, in the order they were received. SUMMER CLOSURE – We are taking a break from August 7th to 16th (inclusive) --- 🗓️ Orders will ship starting August 17th, in the order they were received. --- Get a 10% discount during the break with code ESTATE26

FESTA DELLA MAMMA - Utilizza il codice sconto: LOVEMOM10 --- 💚 10% di SCONTO su tutta la Linea Persona! --- 🗓️ FINO A DOMENICA 10 MAGGIO. FESTA DELLA MAMMA - Utilizza il codice sconto: LOVEMOM10 --- 💚 10% di SCONTO su tutta la Linea Persona! --- 🗓️ FINO A DOMENICA 10 MAGGIO. FESTA DELLA MAMMA - Utilizza il codice sconto: LOVEMOM10 --- 💚 10% di SCONTO su tutta la Linea Persona! --- 🗓️ FINO A DOMENICA 10 MAGGIO.

FIERA DEL BIANCO - Utilizza il codice sconto: BUCATOGREEN10 --- 👉 10% di SCONTO su tutti i Detergenti Lavanderia, sono più di 40! --- 🗓️ FINO AL 15 FEBBRAIO. FIERA DEL BIANCO - Utilizza il codice sconto: BUCATOGREEN10 --- 👉 10% di SCONTO su tutti i Detergenti Lavanderia, sono più di 40! --- 🗓️ FINO AL 15 FEBBRAIO. FIERA DEL BIANCO - Utilizza il codice sconto: BUCATOGREEN10 --- 👉 10% di SCONTO su tutti i Detergenti Lavanderia, sono più di 40! --- 🗓️ FINO AL 15 FEBBRAIO.

CHRISTMAS BREAK
WE WILL SHIP FROM JANUARY 7

ORDER ANYWAY, FOR YOU WONDERFUL FREE GIFTS

If you spend over €49 you can have our exclusive diary.

If you spend over €79 you will have a mystery product for free.

Orders placed between December 19th and January 6th will be shipped starting from Tuesday January 7th 🛒. We're taking a little break ☺️