Soap has accompanied humanity for thousands of years: from the first mixtures of fats and ash used by the ancient Sumerians to the artisanal soap bars of the 19th century, the act of washing has always been a ritual of care.

With the 20th century came a small revolution: liquid cleansers, more practical and gentle, became widely popular and gradually began to replace solid soaps in our daily cleansing routines.

Today, the choice between a solid soap bar and liquid soap is not only a matter of preference, but is also shaped by the different characteristics of these two products.

Solid soap is created through the traditional saponification reaction and naturally has a more alkaline pH. This is part of its chemical nature, giving us an authentic, essential product that cleans effectively and lasts a long time.

Liquid soap, on the other hand, has a pH that can be adjusted to come closer to the skin’s physiological, slightly acidic pH, often making it a practical choice for those who wash their hands very frequently.

Greenatural’s new Aloe Hand Soap fits perfectly into this path of evolution. ICEA certified, it is formulated with plant-based surfactants and enriched with Organic Aloe juice. It cleanses gently while respecting the skin’s hydrolipidic film, offering a sensory solution that is mindful of the environment thanks to the biodegradability of its surfactants.

Solid or liquid, every soap tells a story. What matters is choosing the one that best speaks to our skin and to the way we care for the world. It is worth remembering that World Hand Hygiene Day, promoted by the WHO, is celebrated on 5 May: a simple, quick gesture that can save millions of lives every year.