In Greenatural, we believe that sustainability should never be just a concept printed on our product labels, but a concrete commitment that puts down deep roots in the territory. This vision is what inspired our collaboration with WOWnature, an initiative by Etifor | Valuing Nature (a spin‑off of the University of Padua and a certified B Corp) that enables citizens and companies to plant new trees and protect existing forests through science‑based solutions.
For us, doing our part means starting close to home, taking action where nature needs care and protection the most. It’s a way of transforming our values into tangible impact, restoring ecosystems and supporting the regeneration of the landscapes that surround us.

We have therefore chosen to support two forest projects, ideally connecting the sea and the mountains through the growth of new forests. A symbolic bridge between two landscapes we deeply care about — the lagoon and the highlands — united by the same desire to regenerate, protect and give space back to nature.
Discover our commitment directly on their website: https://www.wownature.eu/greenatural/

“From the lagoon to the Alpine peaks, our goal remains the same: giving nature back the space and respect it deserves.”

A journey we walk together.

This partnership reflects the very essence of our values and our company mission. It’s a commitment that goes beyond products and daily routines: it’s a way of taking care of the places that host us and of contributing to a future where nature and communities grow together.
We invite you to follow our channels to discover all the details of the October day in Asiago, a moment dedicated to regeneration, participation and shared responsibility — because a forest grows stronger and more vibrant when an entire community chooses to take care of it.

The first step: safeguarding biodiversity in Lio Piccolo

Our journey with WOWnature began in a magical place suspended between land and water: Lio Piccolo, in the heart of the Venetian lagoon, within the municipality of Cavallino‑Treporti. This area is a fragile ecosystem, shaped by salt marshes, canals and a unique biodiversity that is increasingly threatened by climate change and coastal erosion.
Through this first intervention, we started planting native tree and shrub species, carefully selected by experts to withstand soil salinity and help stabilise the lagoon terrain. It’s not simply about “planting trees”: it’s about rebuilding a protected habitat, capable of offering shelter to local wildlife and contributing, over time, to CO₂ absorption, following WOWnature’s scientific monitoring protocols.
See the full project details: https://www.wownature.eu/areewow/lio-piccolo-laguna-di-venezia/

Next stop in October: the Rebirth of the Marcesina Plateau

Our contribution to reforestation doesn’t end here. After planting the first trees around the brackish waters of the lagoon, in September we will lift our gaze and move upwards, heading into higher altitude. Our next field day with the WOWnature team will take place in the beautiful Marcesina Plateau, on the Asiago upland — a landscape that tells a different story of fragility, resilience and rebirth.

Those who love the mountains know well the deep scar left in this area by the Vaia storm in 2018, which destroyed millions of trees and dramatically changed the landscape. In September, we will be there, hands in the soil, to give continuity to our commitment. We will contribute to the reforestation of the Plateau by planting new trees that will help recreate a forest that is stronger, more resilient and richer in biodiversity than before.
Discover the project: https://www.wownature.eu/areewow/piana-di-marcesina/