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LUMINA

THE NEW ORGANIC COSMETIC LINE

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NO-RINSE CLEANSING MOUSSE

QUICK AND PRACTICAL INTIMATE HYGIENE

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NEW: AUREA FLORIS SOLID PERFUME

A SMART, ELEGANT, AND SUSTAINABLE FRAGRANCE TO ALWAYS CARRY WITH YOU. AIAB CERTIFIED.

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BAG IN BOX

RECYCLE, REUSE, SAVE MONEY

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PERSONAL CARE

VITALITY AND SHINE FOR YOUR HAIR

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LA LINEA ESTATE SI RINNOVA!

SCOPRI I SOLARI E PRODOTTI PER L’ESTATE CON INGREDIENTI DI ORIGINE NATURALE.

SCOPRI TUTTI I PRODOTTI

GREENATURAL is an eco-friendly, organic brand of sustainable and accessible products. Our comprehensive range of products enables environmentally responsible consumers to lead an ethical, healthy lifestyle when it comes to household and personal hygiene.

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Must-have products of the season

-20%

New: Aurea Floris Solid Perfume. AIAB Certified.

Aurea Floris is a unisex solid perfume, practical and innovative, ideal for those who want a fragrance to always carry with them. Alcohol-free and preservative-free, thanks to its waterless formula, it is applied directly to the skin with a convenient stick. The fragrance opens with fresh notes of grapefruit and orange, evolves into a herbaceous and floral heart of artemisia and jasmine, and finishes with a warm base of vetiver and cedarwood, offering an elegant, natural, and sustainable sensory experience.

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Detergente universale biofox greenatural

New: Bio-Fox
The multi-purpose universal cleaner

Bio-Fox is an eco-friendly universal cleaner based on ventilated white clay, known for cleaning surfaces without scratching them.
The high quality of the clay used makes Bio-Fox different from other solid cleaners on the market, which often have overly abrasive properties that can damage surfaces.
Ideal for cleaning, degreasing, and polishing steel, glass, induction cooktops, ovens, and taps. It also works perfectly for cleaning sneakers, copper, gold, and silver.

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Top sellers - Personal care

Top sellers - Household care

MANY SMALL ACTIONS

CAN MAKE

BIG CHANGES

The world we dream of is made of small gestures. Watch the short film.

VOUCHERS

E-gift card

Gift Card

THE PERFECT GIFT,
THAT NEVER GOES OUT OF STYLE.

The E-Gift Card is a voucher that can be used on our website.
You can give your loved ones the opportunity to explore an eco-friendly world of natural, organic, and sustainable products. Choose from different graphics suitable for any occasion: Christmas, birthday or other events.

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The future is what

we will leave behind

to our children

Our actions today will directly affect the future: it is the place where we will live, where we will spend time together and the air we will breathe, where we will spend time together and the air we will breathe.

READ OUR VALUES

Solid or liquid Soap? A choice that tells a story

Soap has accompanied humanity for thousands of years: from the first mixtures of fats and ash used by the ancient Sumerians to the artisanal soap ...
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BERGAMOT: the ally that helps reduce cholesterol

The bergamot fruit is rich in flavonoids, including hesperetin and naringenin, natural substances studied for their ability to help maintain normal cholesterol levels. ...
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Deep and natural cleaning with percarbonate and bicarbonate

Do you want to get rid of unpleasant odours lingering in your laundry? Combine percarbonate and bicarbonate for an odour-fighting action that makes every wash ...
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Bio-Fox Multi-Purpose Universal Cleaner: the new Greenatural product to clean, polish and degrease

Cleaning household surfaces effectively, without having to use lots of different products, is an increasingly common need. That is why we created Bio-Fox Greenatural, the ...
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Risparmio plastica con Bag in Box

How much plastic we saved in 2025 thanks to the Bag‑in‑Box 🌿

A year of more mindful choices, together In 2025 we took an important step toward a lighter way of consuming (literally — you’ll see why ...
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The Summer Line gets a refresh: sunscreens and summer products with naturally derived ingredients

The Summer Line gets a refresh with two products featuring renewed formulas and a new Sea and Hair Kit for an even more mindful summer ...
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--- Get a 10% discount during the break with code ESTATE26 --- 🗓️ Orders will ship starting August 17th, in the order they were received. SUMMER CLOSURE – We are taking a break from August 7th to 16th (inclusive) --- 🗓️ Orders will ship starting August 17th, in the order they were received. --- Get a 10% discount during the break with code ESTATE26

FESTA DELLA MAMMA - Utilizza il codice sconto: LOVEMOM10 --- 💚 10% di SCONTO su tutta la Linea Persona! --- 🗓️ FINO A DOMENICA 10 MAGGIO. FESTA DELLA MAMMA - Utilizza il codice sconto: LOVEMOM10 --- 💚 10% di SCONTO su tutta la Linea Persona! --- 🗓️ FINO A DOMENICA 10 MAGGIO. FESTA DELLA MAMMA - Utilizza il codice sconto: LOVEMOM10 --- 💚 10% di SCONTO su tutta la Linea Persona! --- 🗓️ FINO A DOMENICA 10 MAGGIO.

FIERA DEL BIANCO - Utilizza il codice sconto: BUCATOGREEN10 --- 👉 10% di SCONTO su tutti i Detergenti Lavanderia, sono più di 40! --- 🗓️ FINO AL 15 FEBBRAIO. FIERA DEL BIANCO - Utilizza il codice sconto: BUCATOGREEN10 --- 👉 10% di SCONTO su tutti i Detergenti Lavanderia, sono più di 40! --- 🗓️ FINO AL 15 FEBBRAIO. FIERA DEL BIANCO - Utilizza il codice sconto: BUCATOGREEN10 --- 👉 10% di SCONTO su tutti i Detergenti Lavanderia, sono più di 40! --- 🗓️ FINO AL 15 FEBBRAIO.

CHRISTMAS BREAK
WE WILL SHIP FROM JANUARY 7

ORDER ANYWAY, FOR YOU WONDERFUL FREE GIFTS

If you spend over €49 you can have our exclusive diary.

If you spend over €79 you will have a mystery product for free.

Orders placed between December 19th and January 6th will be shipped starting from Tuesday January 7th 🛒. We're taking a little break ☺️