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MOTHER’S DAY

-10% DISCOUNT WITH CODE LOVEMOM10. VALID UNTIL SUNDAY, MAY 10, ON THE ENTIRE PERSONAL CARE LINE.

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NEW: AUREA FLORIS SOLID PERFUME

A SMART, ELEGANT, AND SUSTAINABLE FRAGRANCE TO ALWAYS CARRY WITH YOU. AIAB CERTIFIED.

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NO-RINSE CLEANSING MOUSSE

QUICK AND PRACTICAL INTIMATE HYGIENE

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BAG IN BOX

RECYCLE, REUSE, SAVE MONEY

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PERSONAL CARE

VITALITY AND SHINE FOR YOUR HAIR

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LUMINA

THE NEW ORGANIC COSMETIC LINE

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GREENATURAL is an eco-friendly, organic brand of sustainable and accessible products. Our comprehensive range of products enables environmentally responsible consumers to lead an ethical, healthy lifestyle when it comes to household and personal hygiene.

Must-have products of the season

-20%

New: Aurea Floris Solid Perfume. AIAB Certified.

Aurea Floris is a unisex solid perfume, practical and innovative, ideal for those who want a fragrance to always carry with them. Alcohol-free and preservative-free, thanks to its waterless formula, it is applied directly to the skin with a convenient stick. The fragrance opens with fresh notes of grapefruit and orange, evolves into a herbaceous and floral heart of artemisia and jasmine, and finishes with a warm base of vetiver and cedarwood, offering an elegant, natural, and sustainable sensory experience.

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Detergente universale biofox greenatural

New: Bio-Fox
The multi-purpose universal cleaner

Bio-Fox is an eco-friendly universal cleaner based on ventilated white clay, known for cleaning surfaces without scratching them.
The high quality of the clay used makes Bio-Fox different from other solid cleaners on the market, which often have overly abrasive properties that can damage surfaces.
Ideal for cleaning, degreasing, and polishing steel, glass, induction cooktops, ovens, and taps. It also works perfectly for cleaning sneakers, copper, gold, and silver.

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Top sellers - Personal care

Top sellers - Household care

MANY SMALL ACTIONS

CAN MAKE

BIG CHANGES

The world we dream of is made of small gestures. Watch the short film.

VOUCHERS

E-gift card

Gift Card

THE PERFECT GIFT,
THAT NEVER GOES OUT OF STYLE.

The E-Gift Card is a voucher that can be used on our website.
You can give your loved ones the opportunity to explore an eco-friendly world of natural, organic, and sustainable products. Choose from different graphics suitable for any occasion: Christmas, birthday or other events.

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The future is what

we will leave behind

to our children

Our actions today will directly affect the future: it is the place where we will live, where we will spend time together and the air we will breathe, where we will spend time together and the air we will breathe.

READ OUR VALUES
Risparmio plastica con Bag in Box

How much plastic we saved in 2025 thanks to the Bag‑in‑Box 🌿

A year of more mindful choices, together In 2025 we took an important step toward a lighter way of consuming (literally — you’ll see why ...
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The Summer Line gets a refresh: sunscreens and summer products with naturally derived ingredients

The Summer Line gets a refresh with two products featuring renewed formulas and a new Sea and Hair Kit for an even more mindful summer ...
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Transumansia foto_gruppo

Transumansia 2026: the literary trek that changes the way you look at nature

In the landscape of outdoor experiences that combine culture and nature, the Transumansia project continues to stand out as one of the most original formats ...
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Greenatural and WOWnature: together for our territory

Our collaboration with WOWnature, an organization dedicated to reforestation and forest conservation, has officially begun. We have planted our first trees in Lio Piccolo, in ...
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Eco-friendly spring cleaning: the guide to a healthy and sustainable home

Spring cleaning is the perfect time to declutter, get rid of the unnecessary and bring new life to your living spaces. Doing it in an ...
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Nourishing solid shampoo and conditioner: nature and care for your hair

Discover nourishing solid shampoo and conditioner. Water-free and plastic-free, they protect and hydrate your hair while respecting the environment. ...
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Products

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FESTA DELLA MAMMA - Utilizza il codice sconto: LOVEMOM10 --- 💚 10% di SCONTO su tutta la Linea Persona! --- 🗓️ FINO A DOMENICA 10 MAGGIO. FESTA DELLA MAMMA - Utilizza il codice sconto: LOVEMOM10 --- 💚 10% di SCONTO su tutta la Linea Persona! --- 🗓️ FINO A DOMENICA 10 MAGGIO. FESTA DELLA MAMMA - Utilizza il codice sconto: LOVEMOM10 --- 💚 10% di SCONTO su tutta la Linea Persona! --- 🗓️ FINO A DOMENICA 10 MAGGIO.

FIERA DEL BIANCO - Utilizza il codice sconto: BUCATOGREEN10 --- 👉 10% di SCONTO su tutti i Detergenti Lavanderia, sono più di 40! --- 🗓️ FINO AL 15 FEBBRAIO. FIERA DEL BIANCO - Utilizza il codice sconto: BUCATOGREEN10 --- 👉 10% di SCONTO su tutti i Detergenti Lavanderia, sono più di 40! --- 🗓️ FINO AL 15 FEBBRAIO. FIERA DEL BIANCO - Utilizza il codice sconto: BUCATOGREEN10 --- 👉 10% di SCONTO su tutti i Detergenti Lavanderia, sono più di 40! --- 🗓️ FINO AL 15 FEBBRAIO.

BLACK FRIDAY - Utilizza il codice sconto: GD25 --- 👉 15% di SCONTO su cofanetti di Natale, sono più di 40! --- 👉 15% di SCONTO Linea Persona (escluso formato Bag in Box). BLACK FRIDAY - Utilizza il codice sconto: GD25 --- 👉 15% di SCONTO su cofanetti di Natale, sono più di 40! --- 👉 15% di SCONTO Linea Persona (escluso formato Bag in Box). BLACK FRIDAY - Utilizza il codice sconto: GD25 --- 👉 15% di SCONTO su cofanetti di Natale, sono più di 40! --- 👉 15% di SCONTO Linea Persona (escluso formato Bag in Box).

CHRISTMAS BREAK
WE WILL SHIP FROM JANUARY 7

ORDER ANYWAY, FOR YOU WONDERFUL FREE GIFTS

If you spend over €49 you can have our exclusive diary.

If you spend over €79 you will have a mystery product for free.

Orders placed between December 19th and January 6th will be shipped starting from Tuesday January 7th 🛒. We're taking a little break ☺️

We’re taking a short break from
August 8 to 17

You can still place orders during our break — they will be processed starting Monday, August 18, in the order they were received

👇👇👇
If you order during the break, you can use
the discount code SUMMER25 to get
10% off your purchase.

Wishing you a wonderful day
💚💚💚